Walt Disney has said it expects to lose $200m (£126m) on its movie John Carter, making it one of the biggest flops in cinema history.
The film, about a military captain transported to Mars, could result in an $80-120m loss for Disney's movie business during the current quarter.
Disney shares fell 1% in after hours trading after the announcement.
The firm is still likely to make a substantial quarterly profit, though, thanks to its TV businesses.
It is estimated that John Carter cost $250m to make and it is likely that Disney spent another $100m on marketing.
But the film, starring Taylor Kitsch, received average reviews, with New York's Time Out magazine describing it as "deadly dull".
The film has taken no more than $184m at box offices worldwide, with cinema owners receiving around half of that total.
It is difficult to compare losses on films as studios reveal little financial detail, and as allowances have to be made for inflation.
But the Hollywood Reporter says that last year's biggest flop was Mars needs Moms, which cost $150m to make and only took $39m at the box office.
Disney will be hoping for success from other big budget movies due for release later this year.
The list includes The Avengers, due to be released in May, and Brave, set to be released by Disney Pixar in June.
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